Our new website went live in June. During such a “makeover” you will extremely busy with SEO. Because you want to change a lot, but also keep your positions in Google. And even after the launch of that brand-splinter-brand-new site, you will stay on the harvester as a buck. I use all sorts of tools for that.
In this article a look in the website to do-it-yourself SEO-er. Some of these SEO tools I use almost daily, others I have temporarily used during the migration to our new website. You will also find (where applicable) the links to the relevant tools and some information about the use and any costs.
- Sheer SEO:
Keep track of Google positions for specific search terms. I have been using SheerSEO for almost 4 years;. I think it was one of the first (better) tools to check your rankings in Google. Nowadays there are more, but SheerSEO remains my favorite. Very useful is that you immediately see the search volume for a search term (the number of times per month that Google searches for that term).
- Yoast WordPress SEO:
Efficient on-page search engine optimization for your WordPress website.
Although more needs to be done today than on-page optimization, it remains an important basis. The Yoast WordPress SEO plugin helps you to efficiently fill in and check all those basics (search term density, search terms in URLs and title, optimization of images, meta tags, etc.). We use the plugin itself, but also install it standard on every WordPress website that we build for customers.
- Safe Redirect Manager:
This is also a WordPress plugin and also this is part of the “standard package” for customers. For new website it is very important that you should be in the right way through a so-called 301-redirect – let Google know that certain pages have changed address (which is often the case with a new website). In this article you can read why. With Safe Redirect Manager you can arrange this directly from WordPress.
- Google Analytics Statistics:
Free, enormously extensive (but sometimes a bit complex),Of course we measure visit and activity on our website with Google Analytics, about the standard when it comes to website statistics. It’s free, so there’s no better price / performance ratio. I do think that Google Analytics has become increasingly complicated over the years and that’s why I also use a different statistics package.
- Google Webmaster Tools:
To register your sitemap, but also provides many other useful information
Google Webmaster Tools should actually be used to sign up your (XML) sitemap with Google. But in addition, this tool also offers many other useful information and you can pass on certain information to Google yourself. If big “weird” things happen on your website, you’ll see that very quickly in Google Webmaster Tools.
- Clicky Website Statistics:
An affordable alternative with features that Google Analytics does not have.
As I said, sometimes I find Google Analytics a bit complicated. That’s why I also use another statistics tool: Clicky. It also offer this product to our own customers under the name “ProStats”. Clicky is perhaps somewhat less extensive but that also makes it more clear. Moreover, it offers features that Analytics does not have (or can only be realized with workarounds). For example, you can see by default whether people download files from your website.
Keep an eye on your competition. Mozbar is a plugin for Firefox or Chrome with which you can get a global idea from your search in Google about why your competitors are doing better than you. You see a lot of information about the incoming links, an important factor for Google. You do not get to see everything, because for that you have to upgrade to the complete and paid SEO analysis tool from Moz. But you can also draw many conclusions from the free information.
- Swiss Made Marketing:
Rank Tracking / Keyword Research / Traffic Analyse:
Swiss Made Marketing provides various tools that you can use within one dashboard. Classic up-selling, because I already use three of them and it is not very cheap.