On the YouTube, the impressions generated by the videos also meant an increase in customer purchase decisions. Currently, major brands in the world are also very often used videos on YouTube to increase the identity of the brand, especially the big brands in the world such as OMO, Coca-Cola, or Dutch Lady.
Before you dive into the decision to use Video Marketing through YouTube, there’s one important thing you need to understand: You’re telling a story about yourself, your product, not a video to build your reputation. so focus on engagement, interacting with customers, rather than simply looking at the number of people who view that video. Refer here for video production services in tubepromaster.
Let’s take a look at some of the video marketing tactics on YouTube below:
- Create a separate video production services channel for the brand
Owning a personal account not only makes the videos production services more professional, but also increases the brand’s coverage on the internet.
In addition, experts are encouraged to include the slogan, logo of the brand on these channels to create more professional effects.
Beard brand – an online store providing men’s beard care products is a good example. If you look closely, customers will see the Beard brand logo is placed on the right of the brand banner along with a series of reviews and instructions to use the product.
In addition, the videos are highly entertaining and are another channel for customers to feel more connected and closer to the product. With the followers up to 10,000, Beard brand is a good example of success thanks to well managed social video channels.
- Use short video clips
A recent analysis by the Social bakers site shows that YouTube videos of less than 2 minutes typically account for 50% of all videos being viewed the most. Do not try to put too much information into the video at once, instead try to keep the message content concise and concise.
What’s more, videos that are viewed from start to finish will be counted higher than the videos paused. Always keep in mind that viewership is more important than viewership.
- Regularly update new content
Remember that YouTube is like many other social networks, if not regularly updated will easily fall into oblivion. You should consider posting new videos once a month, or preferably once every 2 weeks if conditions permit. Make sure that you can regularly upload new content to your channel and frequently devise strategies to attract viewers.
- Use annotations to connect with viewers
Annotation is a feature that YouTube allows users to read text or links underneath their videos. You can add humorous submissions, commentary lines related to video content, call-ups for followers, or insert links from sites outside of YouTube. However, do not insert too many links and crosswords into the video as this will make the video cluttered. Remember that the main purpose of the reader is still to watch the video rather than to read other things.
- Use analytical data to evaluate the effect
Reviewing the information on YouTube helps you evaluate how much you should watch the videos, discover what are the “golden” times for video sharing, and the demographic characteristics of your viewers. YouTube provides a lot of analysis data for each of your videos and take advantage of these data. The data provided is not only comprehensive but also sufficiently detailed so that you know exactly which videos are performing well, which videos are not.