Affiliate marketing is about promoting and selling third-party products, taking a commission when a sale occurs. However, it is not as simple as putting a product banner or comment in passing on a blog. It will be necessary that what you recommend buying goes in tune with your usual theme and are useful for your readers. In addition, you should make use of a good content marketing strategy on the subject that is in question, to gain authority in that and that your readers trust your recommendation.
Affiliate marketing process
Affiliate Marketing, a good way to monetize your blog. Affiliate marketing is about promoting and selling third-party products, taking a commission when a sale occurs.
However, it is not as simple as putting a product banner or comment in passing on a blog. It will be necessary that what you recommend buying goes in tune with your usual theme and are useful for your readers.
In addition, you should make use of a good content marketing strategy on the subject that is in question, to gain authority in that and that your readers trust your recommendation.
There are two ways to earn money with affiliate marketing:
Recommending third-party products and earning a commission. Making others recommend your products, paying you the commission but generating a sale without effort. In both cases the rules are the same: one is the owner of the product or service and the other recommends it.
When a sale is closed, the owner keeps the price of the sale and pays a percentage of commission to his affiliate. What is better? It depends. It may seem logical to think that the best is you the owner, so others sell for you without effort on your part. Actually, you made the effort by generating the product.
Before continuing, it is worth clarifying that we are talking about affiliate marketing on the Internet, so when we talk about “products” in most cases we are referring to “infoproductos”, such as eBooks, online courses or also hosting services , word press templates, etc.
How can they be so high? For what we said before. Being an info product, the “owner” only makes the effort and spends his time creating it, one time only. A service that requires your time and work for each sale is not the same.
This question is what makes affiliate marketing so appealing to many people. They think about recommending other info products on their website and getting rich with it. Obviously it’s not that simple. Getting rich is very difficult, but you can get an interesting monthly income if you know how to apply the right techniques.
How to recommend products well and have credibility
But if I am a person who has a blog, you have been following me for a long time and you know (because I give my face on the blog) that I have been working for 21 years as a washing machine technician and now I speak on my blog about the technical characteristics and common problems of the appliances in general, the thing is different.
You already see me as a professional who knows what he is talking about. And if in addition, I have had the ability to generate a relationship with you, providing added value and useful things for free, when I say “I recommend you buy this, because I’ve tried it and I know its good”, you’ll have more predispositions to believe me and perhaps to buy whatever. This means contributing value, solving doubts and solving problems related to the topic to your readers.
In other words: have a blog and position yourself as an expert in what interests you. But that is not enough, because the most interesting thing of all is to establish the relationship of trust. And for that, the best way to do it is to get your reader to subscribe to your blog, to be able to send you emails with exclusive useful content and from time to time send you a promotion of a product that you recommend.
To generate a list of subscribers and make good email marketing, you can use a tool like Mail Chimp. It has free version and payment, but even with the free version already gives to do many things.
Then, in those email marketing campaigns you can offer discounts agreed with the owner of the info product to encourage the buyer. As well as saying that the promotion only lasts until X date, to push a little if it is unceasing. That would be another article about marketing and sales techniques.