Online Marketing is constantly evolving. Everything changes so quickly that even those of us who are dedicated to it find it difficult to keep up with all the changes that occur in this sector. 2018 will be a year in which we will consolidate trends that we have already analyzed in this blog and some new ones that will burst with force and to which we will surely have to adapt at full speed. Do not get caught by surprise.
- Importance of Cyber security
2017 has shown us how a group of hackers can end the security of large companies, putting their computer systems in check. It is for this reason that companies and Internet users must increase their efforts in cyber security in 2018.
- “Netflix” model for info products
“An info product is an educational product based on knowledge, on the author’s experience,” says Franck Scorpion on his blog www.lifestylealcuadrado.com. In the field of online marketing we are seeing how many professionals launch them to create their own info products that offer under the business model of “Netflix”: access to all content for a small monthly fee has also come to online marketing.
- The semantic web getting closer
The fundamental idea of the Semantic Web is that any Internet user can find answers to their questions easily and quickly thanks to better defined information. More and more users are accessing the internet through their smart phones and increasingly those who use the voice search of these devices.
- Micro conversions
” The times in which certain keywords gave many leads at little cost are disappearing little by little, so more and more the niches become more relevant , and with them long-tail keywords or search terms” says Alvaro Lopez.
- Hyper segmentation
Micro-segmentation (targeting small market children with similar interests) will be the workhorse for small and medium-sized businesses that cannot compete with large advertising investments. In 2018, companies will seek to optimize the ROI of their campaigns to the maximum since budgets are becoming tighter, and specialization is one of the ways.
- Bots and Chatbots
The bots in social networks are able to influence critical mass of population in presidential elections. Programmed profiles that tweet and rewet contents of a specific theme or hash tag. Chatbots are chats that answer certain questions giving support to online users. They are increasingly used by large companies, but the medium and small companies will have to put the batteries as in 2018 will be the order of the day.
- Advance of Social Selling
The “Social Selling” or what is the same, selling through social networks like LinkedIn or Twitter is a pending task of the commercial departments. The “Social Selling” has blunted in Spain in 2017 and in 2018 will live its own “bubble”. More courses, more articles and more professionals talking about it.
- Online Marketing through WhatsApp
According to WaBetaInfo, known news filtering of the instant messaging app, WhatsApp will incorporate the following important news in 2018. WhatsApp wants to integrate the possibility of writing in the app while watching a YouTube video and for that it works in the picture in picture function.
- Solidarity and responsible consumption
Do you want to contribute to promote a market more based on solidarity and responsible consumerism? More and more applications of exchange of services, knowledge or skills, in which money plays no relevant role, but the consideration of tasks. In 2017 some interesting ones have emerged such as Time Coin, Nicotinic, Help in or Impossible People. It is very possible that in 2018 new apps that promote these aspects and those that online marketing cannot ignore.
- True Influencers, greater measurement of their audience
Bloggers and you tubers have emerged from under the stones and advertising agencies have included them in their online marketing strategies on many occasions without measuring their true influence or authority in social networks. The use of more efficient measuring tools and a more analytical eye will make a greater distinction “from straw dust” in 2018.